Aug 10 2025
A community container for a video-based class
… a case study with tips for you …
Twelve members of Portland Shambhala gathered in living rooms across Portland for five weeks, transforming wonderful Shambhala Online video lectures into a much needed community experience to share. Here’s how we did it—and how you can too.
The Shambhala Context: Shambhala is premised on a vision of meditation in everyday life — and its impact on human society. It’s about showing up in the world, not about passive, private consumption. But we have bypassed some of that active vision when we participate in an online course alone in our rooms watching a computer. Our technology for delivering courses is good for increasing reach but it can be isolating rather than activating a community vision.
The Portland Context: Portland Shambhala hasn’t had a physical center since the COVID epidemic, and so we haven’t had enough opportunities to practice, study or be together in a social setting. People in our sangha repeatedly say how much they miss meeting up and meditating together. Some people are participating in various Shambhala Online courses but nobody knows whether anybody else is involved.
Leadership role: I’ve been thinking about how passively consuming online lectures doesn’t measure up to what I think we aspire to in Shambhala for a long time. I have a formal role in Portland Shambhala but exploring something different required me to take individual action beyond my formal role. I decided to show up in a different way.
Our Experiment: I led an effort to offer a Shambhala Online course locally, as a hybrid offering in a way that catalyzed community. Adding a face-to-face aspect to a Zoom-based class made the experience more valuable for us in terms of better study and a more stimulating sense of sangha. Our hybrid event created opportunities for more individuals to help produce the event and interact as a community. The experiment took some effort to produce, so I’m sharing the story with some tips at the end in hopes that it can be replicated elsewhere.
Start early, as if it were going to be a local, in-person program: When I decided to take action, I registered for Shambhala Online’s class by Gaylon Ferguson on the Heart Sutra 7 or 8 weeks in advance — when the first announcement came out. It sounded like a compelling topic with an excellent teacher, so I thought that it was the course to experiment with. It was the right course in the sense that the topic was deep but not embedded in a sequence with prerequisites, so it had a broad audience appeal both for beginners and more experienced students.
The Personal Touch: One-on-One Invitations Work Best. I had bumped into a couple of guys soon after the course was announced and we all agreed to do the course together. Then I could invite people by saying, “Hey, some of us are going to do this great online class together. We’ll watch the videos in person and be able to talk about the Dharma afterwards.”
I went through the community directory picking out people who seemed likely participants. I approached individuals, one, two or three at a time, sometimes in larger groups that seemed connected to each other and said, “Hey, this is going to happen. Wouldn’t you like to join us? I would love to see you.” It seemed to be important for me to say, “Join me and others” and naming their names rather than a formal, “Announcing a Portland Shambhala Center event.” This felt like a very different kind of marketing approach, often using text messages rather than email. One-to-one text or email messages had an unanticipated benefit: we got into back-and-forth exchanges where I got to know more about their situations and attitudes. Even rejections were interesting and more explicit that mass emails. Eventually I did “the usual marketing thing”: we sent out an email to all members and friends that essentially repeated Shambahla Online’s email campaigns.
Creating Shared Ownership Through Planning: When several people had registered and the class was about to happen, I put together a survey that went to people who had registered so far asking, “Would you like to meet face-to-face between classes, in the evenings or right after the class, in a park, in a coffee shop, or in someone’s home?” Resoundingly, people responded, “Let’s meet in someone’s home and right after the online class and go out to lunch afterwards.” So then I sent out, “there is still time to register” email with those details to more people. In my follow-ups with registrants I asked whether people would be willing to host our sessions in their homes. Previously, Portland Shambhala had not had many gatherings in people’s homes, so it felt a little edgy to ask people to host the class.
Monitor registration, work the administrative side: I kept in touch with the program coordinator and the teacher. I wanted to make sure that registrations were correct so that the plans of Portland members and actual Shambhala Online registrations matched. While working on keeping the two in sync, I wondered about how my privileged access to Shambhala Online’s administrative systems made it easier for me than it would be for others. I had a few email exchanges about that with the program coordinator. She pointed out a way that any program coordinator could see what was going on. The chatting made our interactions more personal. We collaborated on organizing breakout groups and other details. Always nice to get to know other people involved in producing Shambhala.

Make the social part intentional, but self-organizing. As the class drew near, plans emerged for meeting at someone’s house, to bring flowers, to organize tea and pastries before the meetings and other details that I hadn’t considered before. We had a long email string among the people who had registered discussing setting up AV, getting meditation cushions from storage, bringing a drum for chanting the Heart Sutra, etc. Almost all of the people who were registered got involved in the planning. One email string has 17 back-and-forth messages about all these details. That in itself was a kind of “being together by replying all” that has been somewhat rare in our community. We figured out where to meet for each class a week or two in advance. All of that created a sense that this class was something that we were producing together.
People who had to stay home or could only participate online for a particular session sent their regrets to the whole group. Nobody dropped out of the 5 week class.
The Magic of Connecting After the Class. Part of the invitation to participate in the class was that afterwards we’d always go out to a local food cart pod. Portland has an abundance of food carts organized in “pods”. A food cart pod gives everyone a choice of foods, has a very lively ambiance, and generally excellent food.

Food cart pods can be noisy and distracting, but each of our after class meet-ups turned out to be quite poignant and heart-felt. People sat down and talked about who we are, what we’re doing, and how we can “do Shambhala” more. It was better than a community meeting “about” practice and study in Shambhala: it was actually doing it.
The class lectures, as I suspected, turned out to be really potent. Many of the questions during the video Q&A part of the classes came from Portland. We had local breakout groups for discussions — that always seemed too short.
Summary: What Made This Work
- A great class to build upon
- Personal invitations rather than institutional announcements
- Shared planning that created collective ownership rather than production by a small group
- Consistent post-class social time
- Early coordination with program administrators
Tips and suggestions that you might try:
- Take action to get things going!
- Focus on one class. There are so many offerings from Shambhala Online and other sources that tempt us to all go in separate directions.
- Put personal contact first. Make invitations personal and then invite everyone to join in.
- Plan ahead. Gathering a community takes time, coaxing, and effort. Consider that making a video course work for a community involves a different kind of effort, but it’s not automatic.
- Get as many people as possible involved in the logistics. Ideas will pop up, so follow the energy.
- Pay attention to administrative and business details. People in the community may not be aware of it, but administration is important.
- Find ways to gather people before and after a class.
- Make it local: leverage resources like a drummer for the Heart Sutra or food carts or what have you.